+ 1 888 391 5441

$9 Million Raised by Weddington Way in Funding


Weddington Way, the online boutique for brides and their wedding parties has announced that it has raised $9 million in Series A funding led by Javelin Venture Partners.

Existing investors Trinity Ventures, Battery Ventures and Felicis Ventures also participated, bringing the Weddington Way’s total funding to $11.5 million to date.

Other strategic investors include former CEO of Gap, Bob Fisher, Andy Dunn, founder of Bonobos, RoAnn Costin, board member of Lululemon Athletica, and Andy Laats, founder of Nixon.

Stanford graduate and former Bloomingdale’s buyer Ilana Stern founded the San Francisco-based startup in 2011. The startup offers a new take on traditional e-commerce sites by allowing bridesmaids and brides to shop together online. This personalized and collaborative shopping experience makes sense for brides who are planning their weddings with a group of friends and family who live in different places and can’t met up to shop together in person.

The idea of the online boutique is to translate the offline bridal party shopping outing to an online platform where brides can browse through color palettes and then share the styles and dresses which they like with others who can like and comment on them. Every client is also assigned their very own stylist who can help them with components such as sizes, styles, ordering details and color selection.

The company believes that the business model of social shopping has an immediate appeal for those friends who live far apart and also among young shoppers. Younger clients are looking to do more of their shopping online, aided by social tools. Weddington Way has a Pinterest like layout, with an emphasis on favoriting images of dresses and browsing which can be filtered by season, shades, designer, prices, fabric, length and other variables.

Weddington Way says that over a million bridesmaids and brides have signed up to shop via its website since 2012 and in 2013 the startup shipped over 25,000 dresses. As of the first half of this year, the company topped its 2013 shipments.

The additional funding will be used in the growing the company’s team, expanding its customer acquisition efforts as well as making further improvements to its collaborative shopping platform.

Why http://www.chinamarketresearchreports.com
We use cookies to deliver the best possible experience on our website.
By continuing to use this site, or closing this box, you consent to our use of cookies. To learn more, visit our Privacy Policy