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Apple to bring iPhone to the World's Biggest Mobile Network


On 23th December, after great anticipation, China Mobile and Apple announced that they have inked an agreement to bring iPhones to the world's largest mobile network.

Xi Guohua, China Mobile Chairman said that, iPhones have appealed to worldwide users. China Mobile's huge customer group and potential customers are anxiously awaiting the incredible combination of China’s leading network and iPhone.

According to the agreement, starting from January 17, 2014, iPhone 5c and iPhone 5s will be available in Apple and China Mobile retail stores across mainland China.

Around 760 million subscribers of China Mobile will get an opportunity to use iPhones on the provider's 3G/TD-SCDMA and 4G/TD-LTE networks.

According to Tim Cook, Apple Inc.’s CEO, iPhone customers in China are an enthusiastic and rapidly growing group. Cook sees China as an extremely important market to expand their product. Cook adds that the partnership with China Mobile presents an opportunity to bring iPhone to the customers on the world's largest network.

The Chinese Lunar New Year, which is on 31st Jan 2014, is the most important family reunion holiday for Chinese. The Chinese Lunar New Year falls about two weeks after the first China Mobile version of the iPhone hits the market. The launch is designed by Apple in such a ways that the high-cost smartphones will coast from the Western holiday season into the China's top shopping season.

Pre-orders of the iPhone 5c and iPhone 5s will start from 25th December 2013 on China Mobile's customer service hotline and official website. Contract prices have not yet been disclosed.

Just after the news was announced, Chinese Internet Company, Tencent polled more than 41,000 mobile netizens. Within eight hours of the announcement, 46 percent of the respondents had said that they plan to buy an iPhone under the China Mobile contract and about 31 percent responded to the statement that the deal will have a great impact on China Unicom and China Telecom, China Mobile's two rivals.

In 2009, China Unicom became Apple's exclusive partner in China and in the same year it was granted a 3G license also. In March 2013, the provider's 3G subscribers skyrocketed to 87.8 million from 330,000 in September 2009.

On 4th December 2013, China Mobile which has been behind in the 3G competition received its 4G license from the Ministry of Industry and Information Technology. As the world's largest mobile subscriber base and services provider by network scale, China Mobile has been ambitiously rolling out the world's biggest 4G network.

China Mobile plans to provide 4G services in 16 cities, including Shanghai, Guangzhou and Beijing, by the end of 2013. China Mobile aims to expand its 4G network to at least 340 cities or more than half of all cities across the country by the end of 2014.

According to statistics released by Counterpoint Research, the Hong Kong-based market researcher, sales of the popular iPhone 5s have boosted the market share of Apple products in the Chinese market from 3 percent in September to 12 percent in October, ranking third after Samsung and Lenovo.

According to an analyst with Counterpoint Research, Apple is expected to top Chinese smartphone market at the turn of 2013 and 2014 after the deal between China Mobile and Apple.

Why http://www.chinamarketresearchreports.com
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